What Is Organic SEO? And How It’s a Game-Changer for Your Business

If you own a business, you know how important it is for users to visit your website. After all, that’s where they can learn more about your products, services, and your brand.

But what if you’re just not getting the website traffic that you need to boost your brand into industry stardom?

Though implementing an organic SEO campaign doesn’t guarantee that your business will become a household name, it can and will ensure that your website ranks highly in search engine results pages (SERPs), which can get you more site traffic and more sales.

If these results are something you’re after, read on to learn about the basics of organic SEO, an example organic SEO strategy, and how it’s a game-changer for your business.

Organic search engine optimization (organic SEO) refers to the methods used to obtain a high placement (or ranking) on a search engine results page in unpaid, algorithm-driven results on a given search engine. Methods such as boosting keywords, backlinking and writing high-quality content can all improve a site’s page rank. Black hat SEO methods, such as the use of keyword stuffing and link farming, can also boost organic SEO.

Sites using organic SEO in the truest sense will be much like organisms, meaning they will grow, expand and adapt over time in response to readers' desires.

The term “organic” refers to something having the characteristics of an organism. Although black hat SEO methods may boost a website’s search engine page rank in the short term, these methods could also get the site banned from the search engines altogether. However, it is more likely that readers will recognize the low quality of sites employing black hat SEO at the expense of the reader experience, which will reduce the site’s traffic and page rank over time.

Organic SEO can be achieved by:

• Optimizing the Web page with relevant content
• Spreading links pointing to the content
• Incorporating metatags and other types of tag attributes

Organic SEO methods mainly rely on the relevancy of the content they offer. Some of the benefits of organic SEO include:

• Generates more clicks as the organically optimized sites offer relevant content related to the keywords searched
• Again, due to the content relevancy, the search engine results will last longer.
• Builds greater trust among the users
• Very cost-effective when compared to paid listings